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Press Release
September 20, 2004

Media Contact:
Annelies Zijderveld
415.491.2650 ext. 112

News Release

Specialty Tea Company Demystifies and Unleashes the Goodness of Tea

(SAN RAFAEL, Calif.) – September 20, 2004– Proving that tea can be exciting, flavorful and portable, Mighty Leaf Tea Company introduces its line of black, green and herbal whole leaf tea and tea blends in its proprietary Tea Pouch™. Husband and wife co-founders Gary Shinner and Jill Portman launched Mighty Leaf Tea after operating San Francisco’s groundbreaking Tea & Company World Tea House with the intention of modernizing the way tea is made, consumed and served.

“We started Mighty Leaf out of our passion for the taste and health benefits of whole leaf tea,” says Gary Shinner. “In the process of running our tea house we sought to take the mystery out of fine tea by developing our patented Tea Pouch™ and Tea Top™ – a portable teapot. Now, by focusing on our food service customers, we hope to bring the Mighty Leaf experience to a mass audience.”

Shinner and Portman bring a uniquely American palate and sensibility to Mighty Leaf Tea. “Our tea blends are created to deliver great clarity, full flavor, mouth feel and a long finish by using only the best whole tea leaves, botanicals, fruits and natural flavors we can find,” says Jill Portman. “Our teas can be enjoyed alone or paired with food.”

Not content to just sell the best tea available, Shinner and Portman went one step further – by making their tea easy-to-brew and portable. They found that conventional paper tea bags couldn’t accommodate their whole leaf tea blends nor did they allow for full flavor expansion. Instead, Shinner and Portman use clear food grade mesh for their Tea Pouch™ and invented the Tea Top™ – a lid with a raised compartment that contains the pouch once it is done steeping.

“With our Tea Pouch™ and Tea Top™ we hope to bring the goodness of our tea to as wide an audience as possible,” says Shinner.

Mighty Leaf Tea Pouches come in 14 varieties of black, green and herbal blends including Organic Darjeeling Choice Estate, Green Tea Tropical, Chamomile Citrus and African Nectar, made from the South African herb Rooibos renowned for its high level of polyphenols and flavonoids.

Served in fine restaurants, hotels, spas and cafes throughout the country, Mighty Leaf Tea is also available at www.mightyleaf.com or by calling 1.877.MY.T.LEAF (698.5323).

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Mighty Leaf Tea is the result of a shared passion and dream envisioned by husband-and-wife Gary Shinner and Jill Portman. Their passion is for sourcing and blending the highest quality handcrafted line of herbal, green and black teas with the best whole tea leaves, herbs fruits and flavors from around the world. Their dream is for making it simple for everyone to enjoy the healthful goodness of the true tea experience through innovation and design – with their patented Tea Pouch™ and Tea Top™ lid – and through rigorous training and education of their foodservice customers.

For more information, product samples and digital images, contact
Annelies Zijderveld at 415.491.2650 ext. 112 or annelies@mightyleaf.com
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