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Mighty Leaf Tea Artisan Line of Whole Leaf Teas
Press Release
November 2004
 
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Media Contact:
Annelies Zijderveld
415.491.2650 ext. 112
annelies@mightyleaf.com

News Release
FOR IMMEDIATE RELEASE

MIGHTY LEAF TEA EMERGES ONTO RETAIL SCENE WITH A NEW IMAGE FOR ARTISAN LINE OF WHOLE LEAF TEAS

(SAN RAFAEL, Calif.) – November, 2004 – Mighty Leaf Tea, the dynamic tea company in Northern California that launched the silky mesh whole leaf tea bag craze in the US in 1996, announces its debut on the retail market with a fresh new image.

While the sophisticated new look reflects the tea company’s growth and maturity since inception, an overwhelming demand from its loyal consumers prompted Mighty Leaf’s move to retail. For the very first time, consumers have the convenience of purchasing their favorite handcrafted Mighty Leaf Tea blends in the company’s innovative silken whole leaf Tea Pouch™ at specialty stores throughout the country.

“We’ve redesigned the packaging with enticing images and colors that more effectively communicate the unparalleled quality, creativity, flavor and aroma of our tea blends,” states Gary Shinner, CEO. “Now that our tea has gone retail, we’re able to invite a whole new generation of tea drinkers to experience Mighty Leaf’s signature ‘sensory mélange’ and inspire a greater passion for the sumptuous flavors and health benefits of our whole leaf teas, including some new organic choices we have added to our line.”

While many tea companies attempt to duplicate their level of quality and ground-breaking design concepts, Mighty Leaf stays ahead of the curve by continually raising the bar on quality and creativity, visible in details like photography on the tea overwraps from culinary art photographer Deborah Jones. In addition, they offer the only hand-stitched silken tea pouches™ – without glue or staples – on the market. “Handcrafted quality throughout...it’s the thread that runs through Mighty Leaf,” is their official motto.

Mighty Leaf Tea is showcased at specialty stores, fine restaurants, hotels, spas, and cafés across the country. The average retail price of one box of Mighty Leaf Tea containing 15 individually wrapped Tea Pouches™ is $7.95. There are 11 blends available in Tea Pouches™, along with 3 different variety packs. Over 60 varieties of traditional and blended loose leaf teas are also available.

Mighty Leaf Tea is the result of a shared passion and dream envisioned by husband-and-wife team Gary Shinner and Jill Portman and was born for the sole purpose of delighting the senses and infusing life into an ancient indulgence. Their passion is in creating a multi-sensory tea experience by blending handcrafted signature teas with a full flavor and aroma profile across the palate. Their dream is for making it simple for everyone to enjoy the “sensory mélange” tea experience through craftsmanship, innovation and design – with their patented Tea Pouch™ and Tea Top™ lid – and through education of their customers.

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Mighty Leaf Tea is the result of a shared passion and dream envisioned by husband-and-wife Gary Shinner and Jill Portman. Their passion is for sourcing and blending the highest quality handcrafted line of herbal, green and black teas with the best whole tea leaves, herbs fruits and flavors from around the world. Their dream is for making it simple for everyone to enjoy the healthful goodness of the true tea experience through innovation and design – with their patented Tea Pouch™ and Tea Top™ lid – and through rigorous training and education of their foodservice customers.

For more information, product samples and digital images, contact
Annelies Zijderveld at 415.491.2650 ext. 112 or annelies@mightyleaf.com
 
 
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